TRUST IN 150 YEARS' OF SPORTING EXCELLENCE


In 1867 Percy Stuart Surridge created a sports brand. He applied the principles of tradition and craft, with the concept of bringing innovation to improve performance, creating products defined by craftsmanship, originality and Britishness.

From the pro footballer at the peak of their career to the teen going out to bat for the first time, being kitted out in Surridge makes every athlete feel and perform at their best.

Today, we are a brand that not only connects with our markets and consumers but represents our origins and principle’s set over 150 years ago. We are a trusted partner, focused on providing the best quality products, customer experience and a seamless transition of supply.





Surridge is a modern brand with a rich sporting history. We honour our heritage whilst taking a progressive approach to the present. 

Sport constantly evolves, and great sporting brands stay ahead of that curve. We take pride in our ability to be at the forefront of the ever-changing sporting trends, consistently adapting to the dynamic nature of each individual sport and anticipating the needs of athletes. 

Our storied heritage isn’t restricted to the history books: it’s a moving, modern legacy to live by.




Quality is everything and it serves as the cornerstone for our day to day approach. 

From the careful crafting of our products to the thoughtful consideration of your experience as a customer, we prioritise excellence at every turn.

Our commitment to quality isn't just a statement—it's a promise that defines our approach and dedication to delivering exceptional value. So, when you choose to work with us, you're not just getting a product or service; you're entering into a partnership where you come first. 




Classic sporting values of respect, unity, teamwork, and commitment are as relevant today as they always have been. Above all, respect has been a fundamental principle guiding us through more than 150 years at the leading edge of sport. 

Respect isn't merely a part of our legacy; it actively shapes and defines how we conduct our business—forging strong partnerships, fostering collaboration, and driving our unwavering commitment to championing sustainability through conscientious processes and practices.




As innovators in technical sportswear and equipment, we have an in-house design team and long-standing relationships with highly skilled global manufacturing partners. 

Every product is created with an experienced eye, a forward-thinking attitude, and a meticulous finish. This is a continuous commitment: investment in innovative products, relationships, and experiences never ends in our mission to be the go-to sportswear brand.

Customer service excellence

Exceptional renewal rate year on year.

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Extensive product choice

A complete solution for every customer.

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