The Operating Model
One joined-up programme — not three disconnected catalogues.
Playing kit, PE kit and staffwear are planned from the same brief so colours, fits, decoration, ordering windows and online shops feel like one school identity.

Education Sportswear
Premium custom sportswear, teamwear and PE kit for schools, colleges and universities across the UK. Designed for performance, built for durability and tailored to your institution.
Established 1867
From Percy Surridge’s first cricket bats in 1867 to the kit on your pitch today — over 150 years spent learning how British teams want to be dressed.
Trusted Nationwide
We're proud to supply sportswear and teamwear to over 500 schools, colleges and academies nationwide.
Our Sectors
From state schools and independent schools to colleges and universities, our programmes are tailored to the unique needs of each institution. Explore the sector that best reflects your requirements and discover how we deliver sportswear solutions that perform on and off the field.

Budget-smart stock ranges, MAT pricing and clear customisation timelines.
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Bespoke kit, house colours and long-term account management.
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BUCS-ready teamwear, student shops and club-level ordering.
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Wholesale ranges, white-label supply and clear production timing.
ExploreWhy Surridge
The strongest kit programmes are practical before they are pretty: clear ranges, real samples, controlled budgets and a shop flow that makes life easier for staff, parents and students.
The Operating Model
Playing kit, PE kit and staffwear are planned from the same brief so colours, fits, decoration, ordering windows and online shops feel like one school identity.
When the programme calls for it, pupils, students and staff help shape the range — so the final kit earns buy-in from the people wearing it.
Core ranges and colours support repeat ordering. For dye-sublimated playing garments, ECODRI provides a recycled-polyester material option.
Online shops, order controls and account support reduce manual admin and keep the buying journey clear.
Start with a call. Add samples, wearer feedback and visits when they sharpen the rollout. Keep one named team around the account.
Beyond the Team Sheet
Education sport reaches far beyond match day. Surridge helps schools, universities and organisations such as Coach Core and World Rugby equip the people who coach, teach, volunteer and lead — with kit that looks professional from day one.
Coaching pathways
Surridge works with organisations such as Coach Core to equip apprentices and young coaches with professional-grade kit: consistent, durable and ready for daily coaching work.
Global educator and volunteer networks
Surridge supports bodies such as World Rugby with role-specific kit issued through closed portals, voucher codes and direct fulfilment. One standard. Many roles. Less admin.
From the Managing Director
“At Surridge, service and long-term partnerships are at the heart of everything we do. We pride ourselves on being flexible, reliable and easy to work with.”
Dear Colleague,
I am writing to introduce Surridge Sport, a leading supplier within the private school market, specialising in high-quality sportswear rather than traditional school uniforms. This allows us to offer superior materials, modern fits, flexible branding options and competitive pricing across all product ranges.
Whether you require core PE kits, staff wear, touring kits or specialist products across more than 60 sports, we provide tailored solutions designed specifically for schools. From rowing suits to football kits and cheerleading apparel, our range is built around performance, quality and durability.
At Surridge, service and long-term partnerships are at the heart of everything we do. We pride ourselves on being flexible, reliable and easy to work with — always focused on delivering outstanding support for our schools.
We would welcome the opportunity to discuss how we could support your sportswear requirements moving forward.
Yours faithfully,
Charles Lord
Managing Director · SDL Group Ltd.
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Our Programmes
Choose the product route first, then adapt ordering, decoration and rollout to the school, university or trade model behind it.

Bespoke kit for first teams across 60+ sports — built in your colours, available through Fast Track from three weeks.
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Daily kit for lessons, training and house matches. Six stock ranges held year-round. Inclusive sizing.
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Smart, durable staff kit for PE departments, coaching teams and support staff — aligned with the same school identity.
Explore Staff Wear arrow_forwardHow It Works
Start with a focused call. If the brief needs it, we’ll visit with samples and talk through fit, budget and rollout.
Use the 3D Kit Builder or work with our studio. Gather pupil, student or staff feedback before the range is locked in.
Most customised orders take 10–15 working days once garments, logos and names are confirmed. Fast Track remains available where relevant.
Online shop, delivery route and reorder support are set up around the way your school or university actually buys.

Get Started
Most partnerships start with a call, then move into samples, wearer feedback and site visits where they add value. The aim is simple: kit people want to wear.