Colleges & Universities
BUCS-ready performance kit, recreational club kit, and a student-facing shop that runs itself. Built for the way SU Sport teams actually buy.
Colleges & Universities
From SU sport shops to performance kit built to competition spec, we supply university and college clubs across the country.
Built for Student Sport
From the 1st XV at training to the climbing club's freshers' fair, our kit programme scales across every team a university fields. BUCS-ready playing kit for performance squads, training and travel ranges for travelling fixtures, recreational kit for non-competitive clubs — all delivered through a single student-facing shop.
SU Sport staff get one named account team. Club captains get a shop they can manage themselves. Students get kit they can order at midnight from halls.
The same model powers long-term university relationships — from Bath's televised BUCS Super Rugby squads to student-led identity work at Royal Holloway, Brunel and Manchester.
For SU Sport & Athletic Unions
Three things that make our model different for SU Sport staff, AU committees and club captains.
Not a sales pool. One person who knows your club calendar, colours and lead times.
Students order direct from halls — no late-night requests to the SU about missing kit.
Club captains add training tops and manage sizing themselves — no procurement tickets.
Featured Partners
A snapshot of the universities and colleges we're proud to outfit head-to-toe.
University of Bath shows the value of staying power. Surridge has supported top-flight BUCS programmes for over a decade, including Bath’s highest-profile televised Super Rugby squads.
University of Manchester worked with Surridge to strengthen Team Manchester’s visual identity across students, coaches and staff — with controlled kit routes that reduce admin for the sport team.
Brunel University London has worked with Surridge since 2016, balancing student-friendly pricing, stronger team identity and selected leisurewear customisation inside a controlled university range.
Royal Holloway selected Surridge for affordability, quality, range and competitive lead times — then used surveys, focus groups and 240 student votes to shape a kit identity students helped create.
University of Essex worked with Surridge to make kit part of the culture — distinctive, values-led and instantly recognisable across The Blades programme.
Bangor University worked with Surridge to pull clubs, content and shop journeys into one confident sport identity — built for a programme spanning 70 clubs.
Proof in Practice
University sport is rarely just one team. It is dozens of clubs, student committees, coaches, staff and spectators all needing a system that feels unified without creating more admin.
That is where Surridge works best: one visual identity, one shop infrastructure, and enough flexibility to let students feel involved in what they wear.
Different teams had been buying different colours from different suppliers. Surridge helped bring clubs under one sharper identity, giving student-athletes a stronger sense of pride in representing the same university.
Controlled portal access and voucher-code journeys give coaches and external staff a direct route to sizes, roles and print options. Less manual admin. More consistency across campus.
Surridge was selected for affordability, quality, range and competitive lead times. Surveys, focus groups and 240 student votes shaped final design elements, helping the official kit feel owned by the students wearing it.
Since 2016, Brunel and Surridge have built a programme that balances quality, student-friendly pricing and expression — including selected leisurewear customisation within a controlled university identity.
The Essex partnership shows kit doing more than performance: making teams feel distinctive, connected and proud to represent a programme with shared values.
For universities refreshing their sport identity, Surridge connects kit ranges, shop routes and content so clubs feel part of one programme, not separate buyers.
“Student feedback on what they want has been key in establishing who the right partner is for us moving forwards and the offer from Surridge really resonated with our students.”
“Following a strong tender process throughout the application, showcase and student panel stages, our panel members were very excited about Surridge and their application.”
“It is so refreshing to work with a brand that shares our vision and values. These kits will help The Blades feel part of a community that values and champions everything good about sport.”
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Student-Facing Shops
A cleaner shop model for universities: student orders, captain control, and less admin for the sports office.
24/7 Self-Service
Every university partner gets a branded online shop hosted on our platform. It gives each club a simple buying route without turning the AU office into a parcel desk.
Your colours, your logo and a shopfront that stays open year-round for new joiners, staff and supporters.
Club captains steer their range without pulling procurement into every request.
Students can order from their phone for direct delivery, or we can ship bulk orders to the university or nominated team leads for collection.
Programmes Available
All four programmes, available to every club through your student-facing shop.
Match-day kit for first teams, built to BUCS spec.
Affordable kit for the long tail of social and intramural clubs.
Training tops, travel tracksuits and gym kit for every squad.
For coaching teams and SU Sport staff across the AU.
Next Step
Tell us about your clubs, shop, staff and season. We’ll shape the range, onboarding and launch plan around your calendar.
Talk to the SU Sport Team
Share captain handover dates, performance-team requirements and your preferred shop launch. We’ll stage the programme across squads, recreational clubs, staff and student ordering.
University Enquiry
Tell us about your clubs, shop and season. We’ll route your enquiry to the education team.
Talk to the SU Sport teamEvery Sector, One Standard
Same Surridge standard — shaped around the way your sector buys.
School-wide identity, premium service and long-term programme reviews.
Explore
Budget-aware ranges, MAT procurement and dependable top-up ordering.
Explore
Wholesale routes for campus retailers, decorators and supply partners.
ExplorePlan Your Campus Programme
Bring us your club list, season dates and shop requirements. We’ll shape the kit architecture, onboarding plan and student ordering route.
